8 Ways to Use Social Media to Grow Your Small Business (2023)

Still not convinced of the power of social media? Want to know what the benefit is for your small business?

An2 trillionUsers from all over the world, your customers are already there. This makes social media a crucial part of your brand's marketing strategy.

But while you should be on social media, knowing where to start is easier said than done.

Below we look at 8 ways you can start using social media to grow and grow your business.

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1. Increase leads

According to the social media examinerBranchenbericht Social Media Marketing 2017, more than 65% of small businesses use social media to generate leads.

But the greatest advantage of using social networks is not only the potential customers. It's the ability to generate highly qualified leads through advanced targeting.

And yet insideclimber2According to the company's findings, improving lead quality is proving to be a key obstacle to success.

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So how can you use social media to break down this barrier andimprove lead qualityfor your small business?

A good place to start is to encourage closed accessSocial Media Content. To do this, you need content that is compatible with the interests of your followers.

To better understand this, let's look at an example ofmarketing professionals. One of his latest posts directs followers to his virtual conference.

The image is relevant to the content (and your audience), clear and easy to understand, and sets expectations for your Twitter followers.

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You can do the same:

  • Design graphics that are "on brand" and visually appealing
  • Write for your reader and your social media audience
  • Add a call to action that conveys a sense of urgency.

2. Improve search engine ranking

There's a lot of debate surrounding this topic, but the bottom line is this... Social media can (and will) improve your search engine rankings.

How? Your website's domain authority increases when yourSocial-Media-Engagement-Rateincreases, leading to abetter search engine positioningyour pages

But it's more than that. Many consumers visit yoursSocial-Media-Profilebefore accessing your website to better understand your brand before making a purchase.

More visits to your social media profiles will increase your social media page rankings and increase your chances of being listed among the top ranking pages.

Use free tools such asJob Qualification Trackerto track your ranking.

If you don't create visually compelling content that grabs your audience's attention, your competition will. to see howVisual Marketing Can Help You Stand Out Online!

3. Generate traffic

Usually,Small businesses use social mediawith the aim of increasing traffic to a website.

This theory was supported by the sameThe Social Media Examiner report I mentioned earlier with 78% of small businesses saying soUse social media to increase website traffic.

If you don't have a strong social media presence, you're missing out on organically generated traffic. This means your traffic will be generated from the same limited number of people who follow you.

Bad idea. You need to expand your brand reach if you want to generate more traffic.

But where do you start? especially given theEntry Status 2017Report that found 63% of businesses struggle to generate traffic and leads.

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so like yougenerate traffic? What is the most effective way?

First, create a profile for your small business on every relevant social media platform. Then take advantage of these platforms by sharing content tailored to each of them.

AEffective presence in social networksIt will encourage your followers to go through the lead funnel and eventually to the product purchase page.

(Video) 10 Different Ways to Grow a Business on Social Media | Inside 4Ds: Small Business Consulting

Second, make sure you make it easy for your audience to share your content with social sharing buttons that are prominently displayed on your website.

You can also add oneclick to tweetHighlight a statistic, quote, or other interesting information to make sharing easier. Now readers are just a click away from sharing your content.

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4. Keep an eye on competitors

This may sound strange, but social media is a great way to keep tabs on your competitors.

It gives you the opportunity to monitor your performance and be inspired by it. You can seewhat type of content they postand how they interact with their followers.

Social networks can also help youLearn from your competitors. There must be a good reason why your competitors are doing better than you.

Get to know their strategies, but make sure you don't copy and follow them. What works best for them is not always what works best for you. Instead, change their ideas and make them your own.

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Analysis of competition in social networksIt's about learning from the successes and mistakes of your competitors. It is also helpful and important to take a look at yourself and see where you stand compared to the competition.

There are manyToolYou can use forconduct a competitive analysis. The tool you choose should meet the specific goals of your marketing team.

And before you decide which tool to use, check if the company offers a free trial period.

5. Build trust with customers

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Social media is much more than a platform to promote and sell your small business's services or products. gives you the opportunity to do soBuild trust with customersand develop loyal customers.

In the survey conducted by Social Media Examiner, nearly 79% of marketers agreed that social media is an effective way to build a loyal following.

Now that we know that social media can be used to build a loyal following, let's see how to do it.

Any content you post on your social media profiles must be authentic, unique, relatable, and engaging for your audience.

One way to ensure your content exhibits these qualities is to:collaborate with an influencerto promote your product or service.

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Influencers share their personal experiences with your product, and that's one of the biggest benefits of working with them.

Their stories are real, compelling and authentic. It's easy for a customer to relate to and believe your stories.

However, the biggest hurdle with this method isFind a relevant influencer and work with themfor your brand There are many platforms and tools to help you find the right influencers for your brand.

platforms liketo smilemiBuzzwebFinding relevant and credible influencers for you can make your job easier. With its advanced filters, you can search for the most suitable influencers based on follower count, engagement rate, and niche.

Julie Sarinanais a fashion blogger with more than 4 million followers on her Instagram account. Fashion brand H&M collaborated with her to advertiseAutumn collection 2017.

Julie loved the fall collection and promoted it on her Instagram account. His post managed to collect more than 66,000 likes.

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6. Build brand awareness

For any small business, awareness is the main goal.

This is often the case because we know people prefer to buy from brands they know.

This is where social media comes into play.

Compared to traditional media, social media can put your brand in front of your customers.target groupfaster and easier. Plus, it gets your target audience thinking about your business even if they're not.

(Video) How To Market Your Business On Social Media

Be sure to invest your time in creating and investingpost relevant content, cover photos and profile photos on social platforms. Strategically place your logo so that it leaves a lasting impression in the minds of potential customers.

Don't place your logo in a place that can be distracting or overwhelming. Also, don't forget to focus on thosevisual elementsyour brand

For example, if you look at twitter profile pageNike, you will find that it is clean and crisp. The pictures are simple.

They added their logo as their profile picture and their cover photo is their famous catchphrase.

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7. Establish your brand as the current authority

Social media platforms can help you establish your small business as a local authority. That is, in hisnicheyour brand becomes a reliable source of information.

But how can social media help you?set current authority?

You need regularpost contentrelevant to your niche.

Search engines will start to recognize your authority in this niche. This helps your brand become the authority on any topic.

If your page has high authority, it will also drive quality traffic to your site.

If you are looking for content as sources for your writing, you can useToolto find a reliable source. Remember, the higher the number, the more trustworthy the site.

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8. Maximize Conversions

For any small business, generating quality traffic is not the only goal.

To be successful, you need to convert that traffic into paying customers. But how can you generate a high conversion rate on social media?

Here are two of the most effective methods.

1. Add a strong CTA

A strong call-to-action is important because it guides and motivates potential customers on what to do next. This can help motivate potential customers to make a purchase.

You can also design onecompelling call-to-actionand post it on your social media profiles. This will encourage your followers to take necessary actions such as: B. the purchase of your product or service.

Have you noticed, for exampleDominoThe pizza message on the Facebook cover? They encourage their followers to order online or over the phone to earn points and win free pizza.

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The benefit of such an ad is that it can be used anywhere on social media. And it will attract potential customers to visit your website and make a purchase.

The key is to make the entire process, from CTA to purchase, appealing. Otherwise, you can instantly demotivate your prospects and prevent them from completing the buying cycle.

2. Organize contests, raffles or offer discounts

Who doesn't like discounts and gifts? Regardless of the type of business, this method is super cheap and an impressive way to generate revenue. It can also help to promote your products.

to organizecontests or sweepstakesit can also be fun and fun. They help increase your retention rate as potential customers start interacting with your brand more in hopes of making some money.

This can create awareness for your service or product as customers eagerly share discount news with their friends.

For example,Just fabulous, a British fashion and clothing brand, offered 3 nights for 2 people in the south of France.

The screenshot below is a great example of how to run a giveaway.

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As you can see, they clearly mentioned the steps to follow and the timing of the announcement of the winners. This will attract and motivate people to visit your website.

Here's how to use Post Planner to grow your small business

Growing your business with social media is easier said than done.

It takes a lot of strategy, manual work and perseverance.

Doing this 100% manually takes hours EVERY week.


(Video) 8 Social Media Engagement Hacks, Strategies, and Tips

You're a small business owner, so you don't have time for that.

For this reason, we recommend using a social media management tool such asmail planner.

Post Planner helps you plan, automate and find viral content on a complete platform.

Next, let's take a look at how you can use 3 post-planner strategies to maximize the tactics mentioned above.

sign up forFree Post Planner AccountTo accompany. 😉

How to find VIRAL content

Not everything you post on social media has to be original.

Resharing or recreating viral content can do wonders for your growth.

You can use Post Planner content streams toFind top-rated curated content.

Content streams are curated sources of content that you or other users can create.

How to find PROVEN content to drive high engagement:

Openmail plannerafter registration.

In the sidebar, click Content.

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Under Content Sources, click Streams.

Use the search bar to find any topic you want.

(Post Planner has powerful content in almost every industry.)

Once you find a thread, you can filter the content by:

  • Type of content (image, videos, articles, GIFs, etc.)
  • Others
  • Likes, Stars, Recents and Shares

(If you want to find the best viral content, sort it by Likes, Stars, and Shares.)

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Filter and scroll through the content until you find the posts you like.

You can then post or schedule the viral posts to post on your account.

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To do this, simply click on the pencil.

Have you found a content stream that suits you?

Save this content stream for future reference.

How to recycle your BEST posts

Do you want to know a secret?

Your followers don't remember what you posted 6 months ago. 🤫

(Video) 5 Ways to Grow Your Business Using Social Media 🌱

What does that mean?

You can reuse this content.

You should do this especially if you have already published well-performing content.

Post Planner makes it easy to find your best performing posts AND recycle them.

Once you start posting with Post Planner, go to "History" on the left sidebar.

Then choose to requeue or requeue your favorite posts across all your social media accounts.

8 Ways to Use Social Media to Grow Your Small Business (18)Or, if you know a new post will be well received, you can automatically reuse it in your post schedule.

8 Ways to Use Social Media to Grow Your Small Business (19)How to automate your social network publishing schedule

Being consistent is HARD.

But it's the key to growth.

There is no way to avoid it!

Manually posting to social media is preventing you from reaching your goals.

This is why PRO use social media marketersautomation.

You can use Post Planner to create automated post schedules.

This saves you a lot of time and helps you stay consistent!

You canSchedule unique posts.

8 Ways to Use Social Media to Grow Your Small Business (20)jSimply select a post time when creating a post.

8 Ways to Use Social Media to Grow Your Small Business (21)However, the best way to automate your social media posts is with queue plans.

Queues allow you to automatically post certain types of content at set times.

How to get started:

First, create a queuing plan.

Click Posts in the sidebar.

8 Ways to Use Social Media to Grow Your Small Business (22)Then set up your content queues:

  • days of the week
  • time of day
  • Content source (You can categorize content with cubes)
  • type of content

Now when you create a post, you can categorize ittype of contentThey eat shelves

8 Ways to Use Social Media to Grow Your Small Business (23)Enable reuse if you want to republish your post in the future and add it to the queue.

8 Ways to Use Social Media to Grow Your Small Business (24)final thoughts

You now have a better understanding of how social media can benefit your small business.

Remember: not allcontent typesor the strategies mentioned will work for your business.Try each one, learn from your findings, and make further improvements.

Now it's your turn to incorporate social networks into yoursSmall business marketing strategy.Do you have any questions or additional tips? Please share them with us in the comments below.

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