The False Eyelash Market: Industry Expansion Opportunities to 2030 (2023)

FAQs

How big is the false eyelash industry? ›

The global false eyelashes market size was valued at USD 1.62 billion in 2021 and is expected to register a compound annual growth rate (CAGR) of 6.2% from 2022 to 2030.

The global false lashes market size was valued at $1.3 billion in 2021 and is projected to reach $2.4 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031.

The first important demographic that's interested in eyelash extensions includes people who are already into beauty. If you have a lash salon, there might be people who are interested in falsies and slowly take into it. This includes mostly women who are regulars at your salon.

But it wasn't until 1916 when falsies started to become truly popular, and it was all because of a picky Hollywood director. D. W. Griffith was filming Intolerance with actress Seena Owen when he took one look at her in Babylonian attire and thought, “Something is not right.”

The eyelash extension market size is forecasted to grow by USD 569.8 million during the forecast period. The growth momentum of the market is estimated to accelerate at a CAGR of 4.81% from 2022 to 2027, according to Technavio.

The longest eyelash measures 20.5 cm (8.0 in) long and has grown on You Jianxia's (China) left upper lid.

Most lash artists are also small business owners, meaning that they set their own hours, work schedule, pricing, and more. That means there's a wide variety in lash artist income. For most artists who are five days a week, taking three clients per day, income ranges between $75,000 to $150,000 per year.

​Kre-At Beauty Diamond faux lashes

Made with 0.2 carats diamonds and 18K gold, these lashes are the most expensive ones in the world. These sparkly faux lashes come with a heavy price tag of INR 1,00,000.

Why Are Lash Extensions So Expensive? Eyelash extensions are one of the priciest eyelash-enhancing procedures because they require expertise and are time-consuming to apply safely and successfully. Some application techniques require greater skill and time, increasing the procedure's cost.

Yes, the lash business can be profitable if you're able to sell your products at a competitive price point and generate good sales volume.

How to start selling false eyelash business? ›

The trend is inspired by Manga and Anime, which are Japanese characters. Fine lashes meaningfully enhance the eyes in this trend, and spiky, spaced-out hairs will be created, making a spider effect. There are various tutorials on TikTok regarding the spidery lash style. Some of the tutorials have millions of visitors.

The 1950s and the False Eyelash

Marilyn Monroe was one of the most popular Lash-style icons of the 1950s. Her signature beauty featured long, voluminous lashes that accentuated blue eyes. The false eyelash trend continued into the 1960s.

According to industry experts, the eyelash extension market is expected to reach $1.6 billion by 2025, driven by the growing trend of lash treatments. As more and more women seek to enhance their natural lashes, the industry has responded with a range of innovative and cutting-edge products and techniques.

Lash looks and new trends are on the rise for 2023. Like the 2018-19 season of perfect line obsession to the rise of strip lash looks in 2020 the lash industry is blooming with creative, new styles and designs every year!

KIM Kardashian has kept it real - at least as far as her eyelashes are concerned. The Kardashians star shared a picture of her natural eyelashes, without any cosmetic blemishes. Kim, 42, posted a snap to her SKNN Instagram account of herself in what looked like the middle of her makeup routine.

How many lashes can one man stand? It depends on how you're lashed. It's very unlikely that the doctor will die from his sentence if it is administered in the usual Saudi Arabian way—i.e., broken up into weekly bouts of 50 lashings each. (Women are given 20 to 30 at a time.)

Overview. Distichiasis, or double eyelashes, is a rare condition where you have two rows of eyelashes. The second row might include a single lash, a few hairs, or a complete set. Compared to normal lashes, the extra lashes are usually thinner, shorter, and lighter.

So your initial goal is to get to 4 clients a day, 5 days a week.

Is it hard to start a eyelash business? ›

Starting your own eyelash extension business isn't easy, but it will be one of the most rewarding things you ever do. If this is your dream, don't give up on it just because there are a lot of hoops to jump through. Once you're the proud owner of a successful lash business, you won't look back.

The beauty business boasts a plethora of niches, but the eyelash business is definitely a lucrative one. According to Grand View Research, Inc., by 2025, the global false eyelashes market is expected to reach $1.6 billion… that represents a lot of potential customers.

A one-way analysis of variance (ANOVA) was calculated and showed that eyelash length to eye-width ratios of 0.20, 0.24, 0.30, and 0.36 were considered most attractive. Less attractive were ratios of 0.16, 0.40, and 0.44.

Voluminous Million Lashes Mascara - L'Oréal | Ulta Beauty.

Humans, on average, have 90 to 150 plus eyelashes on the upper lid and 70 to 80 eyelashes on the bottom lash line. But as with everything, we're not all average, and you will always find the exceptions. For example, some people have as few as 50 lashes, and some with 200 plus on their upper lid.

Because extensions are attached to the lash itself, they last as long as the natural growth cycle, or about six weeks. To extend the life of the extensions, Richardson recommends using a lash conditioner (yes, it exists!) and to gently comb through your lashes with a dry spoolie brush.

Although the process is more time consuming, lash extensions can last up to 8 weeks, be completely damage-free, and save you time during your morning routine.

There are lash artists out there that make six figures each year, as well as lash artists that choose to make less. According to ZipRecruiter, the average salary for a lash artist is over $47,000! The top earners on average earn more than $64,000 per year, which is amazing when you're doing a career that you love too.

Lashing is a great way to make extra money for any beauty enthusiast. Whether you're looking to boost your earnings, find a side hustle that works alongside your busy life, or simply love the idea of becoming a lash artist, we're here to help.

Is doing eyelashes a good side hustle? ›

LASHES ARE IN DEMAND

† No matter how often you choose to work, your lash artist skills will always be in demand. Many artists in our community who started lashing on the side of another job end up going full-time because they couldn't keep up with the client demand!

Eyelash extensions vary in price as all beauty services do. Prices depend on the salon, its location, the technician, the service, and more. The price will also vary depending on your specific eyelashes and eye shape. Eyelash extensions can cost anywhere from $30 to $200 on average.

Your lash business website should include a page with all your services with pricing information, clear directions for how to do the bookings, your business address and phone number along with your e-mail address. Ideally, it also has a blog as it would benefit you tremendously in Google ranking.

Cat eye eyelash extensions are definitely the most popular. With this style, the extensions start out shortest near the inner corner of the eye and then become gradually longer towards the outer corner. The result is a lifted, slightly angled look that flatters most eye shapes.

There are three main types of eyelash extensions - synthetic, silk and mink.

False eyelashes were originally called “artificial eyelashes”. This terminology was first used in patent No. 607,810 published June 6, 1911, by Anna Taylor, of Ottawa, Ontario, Canada.

Faux lashes are going out of style in 2023, which means there are other options to explore. Chic Lash Boutique explains that the trends surrounding lashes are constantly ebbing and flowing including wet-look lash extensions, textured lash extensions, and dense cat eye extensions.

With the help of Hollywood, enhanced eyelashes gained more popularity in the 1940s and 1950s. The beauty industry quickly noticed and began experimenting with various lash application techniques.

False eyelashes made out of synthetic material can be reused up to five times. On the flip side, if you're working with mink or silk eyelashes, those are a bit more durable and can be reused up to 20 times.

Do fake eyelashes make a difference? ›

Aside from the impact on your look that it creates, falsies actually benefit your natural lashes. Unlike mascara that can make your lashes brittle and weak, false eyelashes act as an alternative to reduce the impact on your natural lashes, thus allowing them to grow thicker and healthier.

If you are going on a trip or have a super busy schedule and don't want to worry about makeup, lash extensions are a great option, especially with a very natural makeup look. However, false lashes are easier to apply and you can choose when you want to have a very glam look or a very natural look.

Yes, the Lash Business is still a very profitable industry in 2023. Why is Lash Business prospects so good? Let us first look at a set of data: In 2017, the sales of False Eyelashes in the United States were approximately US$206.4 million.

Here's my go-to formula to walk you through the finding your way to the number of regular touch up (or fill) client's you need to sustain your lash business. So your initial goal is to get to 4 clients a day, 5 days a week. Not a terrible goal and a manageable place to start.

The beauty business boasts a plethora of niches, but the eyelash business is definitely a lucrative one. According to Grand View Research, Inc., by 2025, the global false eyelashes market is expected to reach $1.6 billion… that represents a lot of potential customers.

While ZipRecruiter is seeing salaries as high as $86,173 and as low as $21,543, the majority of Eyelash Technician salaries currently range between $34,273 (25th percentile) to $57,774 (75th percentile) with top earners (90th percentile) making $75,890 annually in California.

Eyelash extensions are one of the priciest eyelash-enhancing procedures because they require expertise and are time-consuming to apply safely and successfully. Some application techniques require greater skill and time, increasing the procedure's cost.

Natural eyelashes grow in and fall out in cycles, which occur every 60 to 90 days. Wondering how many lashes are shed a day? Depending on their individual lash growth cycles, a person can typically shed between 1 and 5 natural lashes every day.

Do lash techs pay taxes? ›

Tax Requirements

But don't worry because we have you covered. When it comes to filing taxes as an artist, most lash artists are considered “self-employed” in the eyes of the IRS. This means that your personal and business taxes are intertwined. You must meet the IRS's criteria to distinguish yourself as a business.

The US false eyelashes market is expected to garner close to USD 239.8 million by the end of 2023. The US false eyelashes market is projected to experience significant growth in the coming years. It is a clear indication that the lash industry is a lucrative and profitable sector, and one that is worth investing in.