Why subtitles and transcripts are important for video SEO (2023)

Why subtitles and transcripts are important for video SEO (1)


It's no secret that videos are the hottest thing on the internet. In fact, Google loves videos so much that it now uses them as a ranking signal on search engine results pages. But and you? Do you know how to get the most out of video SEO?

Captions and transcripts are just as important for video SEO as they are for written content. From an SEO perspective, subheadings help you rank higher in search results, get more people interested in your content, and make your content easier to find. Transcripts can be especially useful when creating videos with a lot of dialogue or commentary.

In this post, we answer the question, "Why are captions and transcripts important for video SEO?" We'll also cover how subheadings can improve your search engine rankings, and also how transcripts can improve your rankings.

Why subtitles and transcripts are important for video SEO (2)

What is Video SEO?

The term "SEO" stands for "search engine optimization", a process that helps make your videos more visible to search engines. When people search for something on Google, YouTube and other popular search engines, results are based on what the user is looking for and how relevant each result is to the query.

As a video creator, you want your videos to appear in the top results for people to see when they search for content related to what you've created. If anyone is looking for "How do I use subtitles?" If you're on Google today, watch this video:https://www.youtube.com/watch?v=LTTzimgZHa4

How does video SEO affect your video ranking?

In order for search engines to determine whether your videos are relevant to search queries entered by users, they must first analyze the video content. This process is called "semantic analysis" and involves analyzing the words and phrases used in the video to determine their relevance compared to other videos that may also be related. For this analysis to work, you must first optimize your videos for search engine optimization (SEO) by adding keywords, captions and descriptions.

(Video) SEO Strategies with Video Transcripts, WVMC & 3Play Media Interview [Part I]

Video SEO is an important part of any video marketing strategy. If you don't optimize your videos for search engines, you're missing out on a huge opportunity to drive traffic to your website and increase your video views.

When optimizing your videos for search engines, make sure they include the right keywords and other information that will make it easier for search engines to find you. To do this, you need to pay attention to things like titles, tags and descriptions, but most importantly, subtitles and descriptions. If you are looking for a professional to help you with this task, you can contact our team here:accurate subtitles.

Why are captions and transcripts important for video SEO?

Content marketers are always looking for new ways to improve the SEO of their videos.One of the most effective things you can do is add subtitles to your videos. subtitles and transcriptsare important for video SEO becausehelp you rank higher in search enginesand improve the user experience. Given the amount of time people spend watching videos on YouTube and other platforms, this is no surprise.Captions and transcripts can encourage engagement.

Subtitles are like movie subtitles; They provide additional context and understanding that can help viewers who don't understand the language the video was originally created in, or who want more information about what they're watching. They also give you the ability to add keywords and phrases to your video content, which can help improve your search engine rankings. If you want to learn more about how to add subtitles to your content, read our article.the advanced guide to subtitling.

Transcripts are another powerful strategy for improving search engine optimization. By using transcripts, you can create summaries or highlight key points from your video content. This helps Google understand what your video is about so it can better determine whether to show that content when someone searches for related terms.

Subheadings and transcripts also improve click-through rate (CTR), which means more traffic is driven to your site from YouTube searches when users click on the links in these subheadings. Creators who participate in YouTube's monetization program after enabling this feature will receive more general views, which will generate more money.

Why subtitles and transcripts are important for video SEO (3)

How to subtitle or transcribe your videos to get SEO benefits?

It is important to know that subtitles and transcripts are not the same thing. A transcript is simply a text-based version of your video, while subtitles add text over the images in a video.

If you want to reach the widest possible audience with your video, it's important to make sure search engines can index your video content. One way to do this is by adding subtitles.

Captions are a great way to attract new viewers, increase engagement and improve rankings. How they work:

  1. Search engines can only index your video if they can read it.So, if your videos don't have subtitles, search engines won't be able to read and index them properly. This means that people who speak different languages ​​or who use screen readers cannot access your content. which is not good for anyone!

  2. When users search on Google or YouTube,They often refer to the Related Videos section (especially when watching a TV show).If they watch a video with subtitles, they are more likely to watch.because they know they can understand it without having to turn up the volume or read subtitles in another language.

    (Video) Why Auto-Captions (aka 'Craption) Are Bad for SEO? [CC]

  3. When thinking about how to add subtitles to your videos, this is important.Keep in mind that search engines like Google and Bing can read your video subtitles.That said, if you're not already doing so, it's time to start thinking about how to leverage your video content for SEO purposes.

You have a great video, but you want to make sure it gets the attention it deserves. One of the best ways to do this is to transcribe your video and add it to your website.

Adding a transcript to your website has several benefits:

  1. This makes the content more accessible to your audience., especially if they have difficulty hearing.

  2. Provide more information to search engines.about what is said in the video. This can help with search engine optimization and make it easier for people to find your content on Google.

  3. It helps to improve brand awareness.It gives you another opportunity to talk about your company, your values, and what sets you apart from your competitors.

Tips for creating effective captions and transcripts.

SEO is a numbers game. The more people see your content, the more likely someone will link to it or share it on social media. So we want to make sure our video content gets as many views as possible and a great way to do this is to create subtitles or transcripts for our videos.

Here are some tips for creating video subtitles and transcripts to rank higher in search engines:

  1. Use keywords related to your business and industry.This will help you rank higher when people search for specific terms related to your business. It is also important because Google uses keywords as a ranking factor.

  2. Make sure the text is readable and understandable.across the room. You shouldn't need to squint or zoom anywhere on the screen; Text should always be legible for viewers to get the most out of your video.

  3. Be sure to include links to your website or other social media profiles.so viewers can easily find more information about your business or products/services if they want more information after watching the video.

  4. Write the text as you would sayin a conversation. It makes you more talkative and engaging.

Common mistakes to avoid when subtitling or transcribing videos.

You've probably heard it before: video is the future of search engine optimization.

(Video) 6 Ways Transcripts Can Improve Video SEO | GMR Transcription

But while video content is a great way to attract customers and increase your Google rankings, it's also much harder to create than written content. If you're new to video or just looking for ways to improve your existing videos, you're here.Some common mistakes that can be easily avoided:

  1. Don't use detailed descriptions of your video content

  2. Don't include keywords in your descriptions

  3. Don't use correct punctuation

  4. Excessive use of words like "um" and "ah"

  5. Don't proofread your content before publishing it

Why subtitles and transcripts are important for video SEO (4)

Software or services that can help subtitling or transcribing videos.

There are many different types of video software on the market. The simplest type is the one that lets you record a video and then watch it, but there are also more advanced programs you can use to add subtitles and subtitles to your videos.

If you're looking for free video editing software, you've got great options. Here are our top 5 picks:




(Video) YouTube SEO Score - The Importance of a Video Title



Captioning and transcribing videos can be a challenge. There are many services that can help with this process, but it's important to know which ones work best for you, your organization, and your budget.

If you're looking for a way to add subtitles or transcripts to your videos, there are several services available. Here are some of the best options:

the text:

We help our customers create compliant, accessible and engaging videos. It offers a variety of services including subtitling, video transcription, audio description and translation in over 100 languages. You can consult morein this link


offers subtitling services for all types of videos, from live events to webinars and much more. They also offer transcription services for videos of any length, from short clips to full length movies.

To write:

offers subtitling services for all types of videos, from live events to webinars and much more. They also offer transcription services for videos of any length, from short clips to full length movies.

transcribe me:

offers subtitling services for all types of videos, from live events to webinars and much more. They also offer transcription services for videos of any length, from short clips to full length movies.

Always consider SEO when creating or posting videos

Video SEO is a powerful tool for video marketers and can help increase your video's ranking on search engine results pages (SERPs).

(Video) Coming Up With a Good YouTube SEO Strategy - Things to Consider When Crafting a YouTube SEO Strategy

Video captions and transcripts are an important part of video SEO and are also a great way to improve user experience. Captions are text descriptions that appear on the screen while someone is reading along with the audio; Transcripts are complete written versions of what was said on screen during a video. These two elements work together in a similar way to subtitles for movies or TV shows: they give viewers who are hard of hearing or have difficulty understanding English the chance to understand what is being said without having to listen carefully the entire time.


Captions and transcripts are a great way to get your videos in front of more viewers and improve your SEO. Captions allow you to reach people who may not be able to hear or understand the audio, while transcripts make it easier for search engines to index your content. If you want to know how to close subtitles in your videos, read our articleThe Advanced Guide to Subtitles.


Do video transcripts help with SEO? ›

In fact, adding transcripts and captions to your videos is a proven strategy for improving SEO, views, engagement, and search rank.

Why are subtitles important in videos? ›

Subtitles are used to translate speech on a video, and they're generally intended for people who don't understand the language of the video. Therefore, all speech is translated into another language. Moreover, only the spoken words in the video are transcribed.

Why captions and subtitles are important? ›


This means that without captions or subtitles, a significant part of the world's population won't be able to understand a video. Adding them will thus make it accessible to a greater number of people. Being inclusive and accessible is important in its own right.

Why is video important for SEO? ›

Video gives you a boost in rankings, which allows more people to see your site, which means more people will click on your link. But, they won't actually stay on your site very long if your on-page content isn't high-quality.

How do I optimize video content for SEO? ›

Optimize Your Video Content: A Simple 5-Step Process
  1. Step 1: Design videos with the goal in mind. ...
  2. Step 2: Build calls to action — and a way for leads to follow up. ...
  3. Step 3: Set up a lead-capture method. ...
  4. Step 4: Add key information for SEO. ...
  5. Step 5: Analyze your performance, and plan future content.
Feb 16, 2014

What are the benefits of subtitles? ›

Learn more and check out the top 8 benefits of transcription and captioning:
  • Accessibility for d/Deaf or hard of hearing viewers. ...
  • Compliance with legal requirements. ...
  • Improved audience comprehension. ...
  • Flexible viewing in sound-sensitive environments. ...
  • Increased SEO and video views. ...
  • Enhanced video search and user experience.
Mar 3, 2022

Why do so many people need subtitles? ›

The findings show that while “originally intended to help those with hearing problems, subtitles have become an essential aid for following a show for many people – especially if other distractions and devices are competing for their attention”, said the BBC.

Do videos with subtitles perform better? ›

With strong subtitles, you cater to modern viewing preferences and open your videos up to a much wider audience. Plus, you enable your video to transcend language barriers and reach audiences who are hearing-impaired. All of this adds up to longer watch times and stronger SEO performance for your video content.

Why do people like using subtitles? ›

The most common reasons for having subtitles were that the audio is muddled (72%) or the accent is difficult to understand (61%). Another 29% said they prefer to watch content at home quietly with subtitles on so as not to disturb roommates or family.

How important is subtitling to content creation? ›

Subtitles help ensure that these viewers also have access to your video content. Plus, you can include subtitles in multiple languages, which opens up your video to a much wider international audience.

What are the most important aspects of content for SEO? ›

There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting.

Why good content is important for SEO? ›

Quality Content Helps You Generate Backlinks - One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.

Why are transcripts so important? ›

An academic transcript is a vital document, especially when you plan to study abroad or apply for higher education in India or when applying for a job/internship. Every University asks for school and college transcripts to ascertain students' caliber and academic performance at their previous institution.

Why are transcripts important? ›

By having a transcript, you can be sure that the legal record is accurate, that the legal process is followed, and that all of the evidence is accurate.

What is a transcript and why is it important? ›

In education, a transcript is a certified record (inventory) of a student throughout a course of study having full enrollment history including all courses (or subjects) attempted, grades earned and degrees and awards conferred.

What are the factors that affect the SEO score of a video? ›

Our SEO calculator tool analyzes nine of the most important factors that affect a page's search engine rankings.
  • Page speed. ...
  • URL optimization. ...
  • Title, meta description, and heading tags. ...
  • Content grade. ...
  • Image optimization. ...
  • Page links. ...
  • Site security. ...
  • Mobile-friendliness.
Oct 1, 2020

Are subtitles effective? ›

In one study, researchers found that both deaf and hearing children that watched programs with subtitles had significantly more comprehension than those in the control group that didn't have video captions.

Should all videos have subtitles? ›

Not Everyone Can Hear Your Audio

Over 28 million American adults are deaf or hard of hearing—and if you don't have subtitles on your videos, that's a huge audience you won't reach. No matter what your content is, you don't want to exclude millions of people from watching it.

Do subtitles increase viewership? ›

Adding subtitles on videos increase viewership because they keep the audience engaged despite their access to audio. With the rising use of captions, the global captioning and subtitling market size is estimated to grow from US$263.4 million in 2019 to US$350.1 million by 2025 at a CAGR of 7.4%.

Do subtitles increase engagement? ›

Closed captions are an easy and great resource for increasing engagement with your video content. Closed captions are a form of subtitle. They allow users to see spoken dialogue as text on their screens. Closed captions are a great resource for increasing engagement.

When should you use subtitles? ›

If you're able to understand more than half of the program (at least 70% or more), then you probably will not even need subtitles. If you're only able to understand less than half (60% or below), then it would be a great idea to use subtitles to help the learning process.

Why do subtitles work? ›

Captions assume the viewer cannot hear. They are time-synchronized text of the audio content and include non-speech elements like noises. Subtitles assume the viewer can hear but doesn't understand the language. Subtitles translate the audio into another language and don't include non-speech elements.

Why is subtitle translation important? ›

Subtitling and captioning are important to use in your videos for several reasons. They help you deliver your message to your target audience whatever the aim of the video is. There are several scenarios for which you need to contact a subtitling company and obtain captioning and subtitling services.

What are the benefits of content translation? ›

Translating your content into a foreign language can generate a positive multilingual experience for users, boosting consumer trust in your brand which inherently increases revenue, as internet users are more likely to buy when accessing information in their native language.

What are the 4 important stages in SEO? ›

Here are the four steps of the SEO process:
  • Get your technicals right.
  • Find a keyword to target.
  • Create an optimized page.
  • Build links to it.
Jan 30, 2023

Which are the 3 most important on page SEO factors and why? ›

Meta Tags is the most important factor of On Page SEO. It has four fundamental components: Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag.

What are the 3 most important on page SEO factors? ›

Ok, So What's The Single Most Important On Page SEO Factor?
  • Domain Authority (for overall ranking potential)
  • Title tag (if you can only change one on page element)
  • Compelling, helpful, and unique content (table stakes for On Page SEO)
Jan 7, 2021

When writing content where should you include your main SEO keyword? ›

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph. Next, use that keyword and variations of it, throughout the content, as shown below. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time.

Why are SEO words important? ›

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related to your brand.

Does embedding videos help SEO? ›

Embedding videos help improve video SEO and the searchability of your video content. But there's no harm in occasionally linking videos, especially for external content.

Which SEO technique should be avoided? ›

Don't over-prioritize keywords

Keyword research has long been considered a cornerstone of SEO. Creating content that features the keywords and terms your target audience are searching for seems like the most logical approach. However, using these keywords to excess will seriously harm your SEO strategy.

Does copying content affect SEO? ›

Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results.

Does content improve SEO? ›

The more content added, strategically set around your most valuable keywords, improves your SEO ranking. Content marketing helps businesses spread their sought-after organic keywords through their websites in an engaging, valuable way, it can also increase the number of backlinks.

How does content help SEO? ›

Quality Content Helps You Generate Backlinks - One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.

What is the most effective SEO tactic? ›

So let's get right to it.
  • Conduct Competitor Analysis. One of the most effective SEO tactics that can help your rankings is extensive competitor research and analysis. ...
  • Analyze Your Backlinks. ...
  • Optimize for Mobile. ...
  • Use Secure HTTP. ...
  • Optimize Page Speed. ...
  • Optimize for Voice Search. ...
  • Use Structured Data. ...
  • SEMrush.
Jun 14, 2018

How does embedded content affect SEO? ›

How do iFrames affect my site's SEO rankings? Since search engines consider the content in iFrames to belong to another website, the best you can hope for is no effect. iFrames tend to neither help nor hurt your search engine ranking.

What hurts your SEO? ›

Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO rankings.

What negatively affects SEO? ›

Negative SEO happens when your competitors try to ruin your rankings by using unethical practices. Your competitor might use black hat SEO technique to sabotage your rankings.


1. Why is Video SEO so Important | Video Search Engine |Improve Seo
(Patrick Kennedy)
2. How to IMPROVE Your SEO on YouTube - Benefit of Subtitles/Captions No. 2
(Antonino Proscenio - Translation & Subtitling)
3. Using Captions In Your Videos | How To Improve Video Performance and SEO
(AM Marketing)
4. Podcast Subtitles and SEO Friendly Transcriptions for Podcasters from Sonix
(Mike Russell)
5. Video Transcription: An Underused SEO Trick for Digital Marketing
(Advanced Digital Media Services)
6. Why is Video SEO so Important |Google Video Search| Seo Ranking
(Patrick Kennedy)


Top Articles
Latest Posts
Article information

Author: Zonia Mosciski DO

Last Updated: 10/30/2023

Views: 5949

Rating: 4 / 5 (51 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Zonia Mosciski DO

Birthday: 1996-05-16

Address: Suite 228 919 Deana Ford, Lake Meridithberg, NE 60017-4257

Phone: +2613987384138

Job: Chief Retail Officer

Hobby: Tai chi, Dowsing, Poi, Letterboxing, Watching movies, Video gaming, Singing

Introduction: My name is Zonia Mosciski DO, I am a enchanting, joyous, lovely, successful, hilarious, tender, outstanding person who loves writing and wants to share my knowledge and understanding with you.